Today, digital marketing is becoming much more dominant than traditional marketing. While there are people who focus on one of the two, other people merge both to achieve better results.
On this page, we’ll strictly focus on digital marketing, particularly social media strategies that boost your SEO. Not many people know this, but what you do on your social media profiles can greatly affect how your SEO performs.
One of the best ways to boost brand awareness and get more traffic to your website is to create an SEO-friendly social media strategy. The best news about this is that there are dozens of different tools and resources you can start trying out today!
If you’re wondering what the top social media strategies that boost your SEO are, here’s a comprehensive guide by a leading SEO Perth company.
How Do You Drive Up Brand Awareness Through Social Media?
As mentioned before, there are many ways to boost your brand awareness and SEO. Your primary goal should be to get people to notice your brand, share its posts, and stay for further content updates.
Focusing on your brand awareness will not directly impact your SEO, but it will make people more likely to share and engage with your content, which does impact your SEO. If more people mention your brand, search engines like Google will determine that you’re relevant for a particular search query, which is excellent news for you.
If you’re planning on using social media to boost brand awareness, consider the following strategies:
Use the Right Platforms
While you may be tempted to use all the popular social media channels out there, not all of them may work for your brand. Some brands prefer Twitter due to how easy it is to share text. Others prefer Instagram or TikTok since they focus on videos.
Research your target audience to determine which type of platform will suit their needs the best. Once you understand that, make sure to adapt your content to those platforms so that they’re easier to share (We’ll cover the importance of sharing further on this page).
Moreover, keep in mind that each social media platform has particular tools, trends, and more things you can use in your favor. Once you find the right platform to work with, make sure not to miss out on relevant things that may help your brand.
Focus on Your Quality and Not Your Quantity
One of the biggest mistakes that webmasters do is focusing on quantity, so they publish as many posts as possible to try and get people to look at them. The problem with this strategy is that, the more articles you publish, the more likely they are of being poor quality.
It will always be better if you focus on drafting high-quality, relevant, and relatable posts that will engage with your audience rather than publishing generic content each day. Keep in mind that some social media pages also appear in search engines’ results pages, so if you do the right job, you will increase the chances of getting your posts shared even further than just social media.
Some of the most effective ways to make your content more relevant are to target your audience’s needs, use audio-visual resources to support the text, add CtAs, and more.
Consider Healthy and Effective Partnerships
Something you can do as a brand owner is to partner up with different groups within your social media niche to boost your content. Those groups include your brand advocates, influencers, and partners.
Your brand advocates are the ones who promote your brand for free or engage with your content without you asking. If you personalize the experience for these people, they will be more likely to keep sharing their experiences and recommending your content to other people.
On the other hand, influencers or content creators are great options to boost your brand awareness if you choose one that works with your niche. These people have more authority than other individuals, so if you find the right fit for your brand, feel free to draft a proposal that benefits both parties.
Finally, you can find other brands or profiles with a similar niche to yours and co-create posts. That way, both of you will benefit from each other’s audiences, and you get double the chances of getting shared across different social media platforms.
Work on Your On-Page EAT (Expertise, Authoritativeness, and Trustworthiness)
Google’s E-A-T strategy is better suited for your website, although it may also work for your social media content. If you write high-quality content, people may associate your brand with expertise, authoritativeness, and trustworthiness, which will impact your SEO.
The best way to go around this factor is to focus on having positive interactions with your audience and creating relevant content that they find helpful. You may also try to ask for reviews, encourage user-generated content, and be consistent across different platforms.
Make Your Content Easy to Share and Focus on Better Linking Opportunities
It should go without saying that, even if your content is already good, you must make it easier to share. Otherwise, people may look the other way. The more people you get to share your content, the better.
You can use social media to boost your linking opportunities by encouraging sharing if people found your content helpful, offering partnerships with other brands, and adding social sharing buttons for more accessibility.
Optimize Your Profiles
Remember what we told you about being consistent across different platforms? If your website is already SEO-optimized, make sure that your social media profiles share a similar outline.
Again, this will not directly affect your website’s SEO, but if you’re consistent with your brand’s personality, more people will associate it with a trustworthy entity.
Bottom Line | Ready to Boost Your SEO?
There’s nothing more satisfying than seeing your SEO strategy be successful. Unfortunately, not all people get these strategies right on their first run. In most cases, it’s about trial and error.
Thankfully, if you follow the tips mentioned on this page, you will be able to take a significant weight off of your shoulders. On the other hand, you can consider hiring an SEO company to help you with drafting the right strategy according to your niche.
Social media has proven to be one of the most powerful tools to boost your SEO today. While many people don’t love these platforms, they’re quickly becoming the norm for those who want to thrive online.
If you’re not already in the social media world, get started with these strategies, and make the most out of your website!
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