(01 Nov 2021)
Huazhu, China’s second-largest hotel group by number
of rooms, has signed a new and expanded distribution agreement
with Sabre.
Under the deal, the fast-growing, multi-brand
company, will add more properties to Sabre’s SynXis Platform,
connecting them to all major Global Distribution Systems (GDS) –
including Sabre’s own – and benefiting from Sabre’s reach to
hundreds of thousands of travel agents and nearly 700 online
channels across the globe, including hundreds of OTAs, TMCs and
metasearch engines.
Huazhu recently established a new private label
chain code which will help it to secure a more powerful brand
presence across the GDS.
Sabre and Huazhu will also work together to
streamline the traditionally manual tour operations process by
introducing SynXis Tour Manager.
“As we move through the pandemic, Huazhu remains
deeply focused on ensuring we are making the technological
advancements needed to support our large-scale expansion plans in
this competitive landscape,” said Mr. Xu Hui, VP of Sales and
Marketing, Global High-end Brands, Huazhu. “Therefore, it is
imperative we are working with the right technology partner with
advanced, robust, reliable solutions to enable us to optimize our
global distribution strategy, reach new leisure and corporate
travellers across the world and support us as we aim to grow
future occupancy rates and increase RevPAR beyond pre-pandemic
levels to allow more guests to appreciate the experience of
contemporary Chinese hotel brands.”
Huazhu already operates 7,000+ hotels in 17
countries across a portfolio of more than 20 distinct hotel brands
and plans to open hundreds more properties within the coming
months.
In particular, Huazhu Group will be leveraging the
Sabre SynXis platform to distribute its luxury and upscale brands,
including Joya and Blossom House, to international business and
high-end leisure travellers globally.
“We’re delighted Huazhu have put their trust in
Sabre’s advanced hospitality solutions to reach new market
segments and achieve their next stage of growth at this exciting
time for the group,” said Frank Trampert, SVP, Global Managing
Director, Sabre Hospitality Solutions. “It is vital hoteliers take
this time to ensure they are well positioned for the post-pandemic
travel market; making certain they have robust, agile and easily
scalable distribution strategies in place to significantly grow
their geographic footprint while giving travel agents access to a
more diverse range of hotel products and ancillaries.”
GDS users can now locate Huazhu’s properties
through the dedicated chain code: HW.
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