(28 July 2022, 11:36 +07)
IHG has signed a 343-room, 23-storey Crowne
Plaza hotel in Straits City, a 40-acre mixed-use development
located at the waterfront of Butterworth in Penang, Malaysia.
The expansive Straits City development, which
incorporates a variety of green technologies to promote more
sustainable living, is a 5-minute drive from Penang Sentral,
Malaysia’s northern transportation hub, and a 35-minute drive from
Georgetown.
Straits City will also enjoy connectivity to all
major roads and highways in the area, including the Butterworth
Outer Ring Road (BORR).
Eric Teng with Rajit Sukumaran
Eric Teng, CEO of Straits Developments,
said, “Upon completion, Straits City will help elevate Butterworth as the future city, comprising an integrated mix of
residential, retail, offices and commercial components. We are
confident that the partnership with IHG will bring our vision of
developing Straits City into a world-class work-live-play
destination to life.”
Crowne Plaza Penang Butterworth Straits City adds
to an already impressive list of IHG properties scheduled to open
in Malaysia in the next few years, most notably, Crowne Plaza Kota
Kinabalu, Crowne Plaza Kuala Lumpur City Centre, Hotel Indigo
Kuala Lumpur on the Park, and Kimpton Kuala Lumpur.
“We are delighted to partner with STC
Property Management to debut the Crowne Plaza brand to Butterworth
Penang, and in Butterworth’s scenic coastal area that is
undergoing transformation to become the new residential and
commercial hub of Penang,” said Rajit Sukumaran, Managing
Director, South East Asia and Korea, IHG. “This signing underscores IHG’s commitment to
further expand its footprint across Malaysia and grow its
portfolio in strategic destinations. The Crowne Plaza brand is a
perfect fit for modern travellers who desire a seamless transition
between work and life, and for business nomads working remotely
across the globe. We are confident that Crowne Plaza Penang
Butterworth Straits City will enhance the hospitality offering in
Butterworth and set a new standard for blended travel.”
The Crowne Plaza Penang Butterworth Straits City
is expected to open in Q3 2023.
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