(19 May 2022, 09:46 +07)
Pre-COVID19, airlines and the travel industry in
general could use historical data to plan how they were going to
move forward, how they’d position fares, which markets and
demographics within those markets they would target and when, and how they
would convert those plans into actual sales.
Darren Rickey
That is no longer possible because nobody really
knows how travel is going to recover. There are
a growing number of indicators and plenty of forecasts, but the truth is we simply do not know.
So
what can airlines do? How will machine learning, AI and the
ever-increasing speed of computers help us to forecast and strategise?
To answer those questions, Steven Howard
of TravelNewsAsia.com speaks with Darren Rickey, Senior Vice
President of Airline Global Sales and Accounts at Sabre.
Darren started his career in 1997 with Ansett in
Australia before joining Sabre Airline Solutions in Hong Kong in
2000. Over two decades later and Darren is still as passionate
and positive about the airline industry, travel and the company as he has ever
been.
In this exclusive video interview, filmed
over the internet on 18 May 2022, Darren tells us more about how Sabre is
using Google Cloud to improve its airline solutions, why the
company chose to work with Google Cloud rather than another
provider, at what stage
the migration is at and when Sabre
expects its migration to the Cloud to be complete.
We talk about the future of
airline distribution, whether NDC is moving forward as quickly as
Sabre would like, what role NDC has to play for low cost carriers
and how the COVID19 pandemic has accelerated plans for
airlines to upgrade their distribution strategies and systems.
We
discuss Sabre’s airline solutions, including Radixx which
Sabre acquired in late 2019, and how the distribution needs of a
LCC differ from more the more traditional airlines.
Darren also tells us more about the importance of
AI and machine learning, what such technologies will mean to
airlines and how Sabre is using such technology to
improve its services. All that and much, much more in the
exclusive
interview available in both video and podcast formats below.
Airline Retailing Interview
with Darren Rickey, Sabre
PODCAST
Editor’s note:
As the above video interview was conducted over the internet, I
would like to apologise that the audio and visual quality are not
up to the same HD/UHD quality that they normally would be. Hopefully it won’t be too
long until we are once again conducting exclusive video interviews
in person, but for now we have to make do with what we have. Thank
you.
See also:
Future of Airline Distribution and NDC – Interview with Yanik
Hoyles, IATA and
Travel Industry Interview with Kurt Ekert, President of Sabre.
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