While the actualisation of a fully-developed metaverse is years away, consumers are increasingly spending time in dynamic virtual worlds. For brands and retailers, this presents new opportunities for commerce, creativity and community-building. But developing a metaverse strategy requires deep understanding of how the space is changing and careful alignment with your business and brand goals.
Join us at our next in-person and digital event: BoF Professional Summit: New Frontiers in Fashion and Technology. Limited tickets are available to attend in person in New York — or join the global livestream, available to BoF Professional All-Access members. The BoF Professional Summit is presented by Coinbase.
We have assembled a stellar line-up of expert speakers to share their experiences and advice on how brands should think about their metaverse strategies, including:
- RTFKT co-founder Benoit Pagotto will join BoF founder and editor-in-chief Imran Amed to share tangible opportunities for fashion within the metaverse and the backstory of Nike’s acquisition of his company.
- Creative technologist Ommy Akhe will provide an update on the new technologies that will take the metaverse mainstream and power a new wave of AR experiences that benefit both brand and consumer.
- For the full speaker list, please click here.
BoF Professional Summit: New Frontiers in Fashion and Technology
Wednesday May 4, 2022 – The Times Center, New York
09:00 to 09:30 EDT: Arrivals & Coffee
09:30 to 13:40 EDT: Content Sessions
- An Overview of “The State of Fashion: Technology” report in partnership with McKinsey & Company
- Augmented Reality: What Breakthroughs Will Make the Metaverse Mainstream?
- The NFT Debate: Is There a Viable Business Model for Fashion?
- An Alternate View on How Web3 Can Transform Fashion
- Welcome to the Metaverse: Why the Fashion Industry Should Care
- Lessons on Working With Leading TikTok Creators
- How Fashion Brands Can Find Success on TikTok
- What Digital IDs Can Do for Fashion
- Connected Physical Stores: Personalising the Customer Journey
- Pioneering Post-Pandemic Wholesale Strategies
- Managing Fashion’s Relationship With Carbon Through Technology
13:40 to 14:00 EDT: Exclusive Q&A session
14:00 to 15:30 EDT: Networking Lunch (included in ticket price)
Join us at The Times Center in New York on May 4. Space is limited: purchase your ticket today. Unable to join us in person? The full summit will also be livestreamed for All-Access Professional Members. Register Now.
The BoF Professional Summit is made possible in part through our partners Coinbase, McKinsey & Company, Joor, Brandlive and The Invisible Collection.
Source by www.businessoffashion.com
