Let’s take a journey down memory lane to the clothes of my youth. Many of my fellow middle and early high schooler peers donned almost exclusively logo-clad garments from what I like to call “the triple A’s” (American Eagle, Aeropostale, and Abercrombie & Fitch). I did not have that luxury. Whether it was the lack of inclusive sizes offered that could accommodate my thicker frame or the high prices my parents were not willing to spend on cheesy-looking tees, I didn’t frequent these retailers much in my grade school years. If you told me that would all change in my adulthood, I would have thought you were spewing funny fantasies and tall tales. However, Since about 2017, Abercrombie & Fitch has been on a rebranding journey. In an effort to shed its problematic past, the brand installed new leadership, elevated its pieces to target a more mature audience, extended its sizing, and created inclusive inseam options across multiple product categories.
“We began truly building relationships with our customers and with those who felt they were not served by the brand in the past. Developing any relationship is reliant upon two-way communication, so we started with listening, “Corey Robinson SVP, Head of Design & Merchandising, Abercrombie Brands, tells Refinery29 in an email. While the brand still has a way to go with extending its sizes, it has laid a solid foundation for creating very intentional size extensions rather than hastily grading up from straight sizes. Too often, designers scale up their plus-size options from straight sizes, without redesigning or refitting for consideration actual plus-size bodies. “Our intention is to make Abercrombie a brand where you don’t just ‘fit in,’ but where you truly belong, and in order to do that, we’re deliberately taking time to study the unique concerns in each category, speak to our customers and associates who wear those sizes, test the fits with multiple body types, and provide solutions for the greatest amount of bodies in those sizes,” explains Robinson of its newer approach.
After watching many a viral TikTok try-on video and Instagram post about A&F’s resurgence — and, more specifically, the impressive quality of the garments — I knew I had to investigate further. Abercrombie & Fitch gifted me an assortment of its best-selling fall styles in the newly extended size range so I could give you my first-hand review on how the garments actually stack up IRL. If you’re curious about A&F’s offerings, as well, I’ve already done the work for you below. Keep scrolling to find out if there’s anything plus-size to write home about.
Source by www.refinery29.com