(16 June 2022, 10:00 +07)
Swire Hotels has selected the G3 Revenue
Management System (RMS) from IDeaS to consolidate its revenue strategy
across a portfolio of seven hotels under two brands – The House
Collective and EAST in Hong Kong, Mainland China and United
States.
As a group, Swire Hotels previously approached
revenue management on an individual property level, which led to
different vendors and systems being used across its portfolio.
The G3 RMS will optimise revenue
performance and provide a single version of data and analysis at a
group level. Going forward, the software will play an important role in
Swire Hotels’ portfolio growth plans, providing strategic revenue
management support at both the property and group levels.
Urban Room at EAST Hong Kong
“We
are proud to have IDeaS as part of our distribution
infrastructure. It will benefit us in our development plans
building the confidence of potential hotel owners, knowing that we
have the best-in-class revenue management solution in place,” said
Yvonne Yau, Director of Revenue and
Distribution, Swire Hotels. “Our aim is to deploy IDeaS in future
new hotels and let it be a core part of the daily business
discussion and decisions towards achieving the goal of becoming a
rate leader in each of our respective markets.”
The G3 RMS provides
insights into the cost of acquiring business through a particular
channel or OTA, helping hoteliers assess the value of a
channel over the long term, versus the costs of acquiring
reservations through that channel.
The Investigator feature
within G3 RMS will also enable Swire Hotels to better examine and
understand the data points the system considers when setting
prices.
Investigator’s charts, tables, and descriptions quickly
inform factors that influence prices and forecasts, providing
clarity around the key drivers behind pricing
decisions and the demand forecast.
“In a competitive
environment, operating with different revenue management systems
across a small portfolio of properties – where each system could
provide vastly different levels of data, sophistication and
support is not conducive to long-term success,” said Sibylle Luger, Area Vice President of
Account Management, EMEA & APAC. “IDeaS delivers in-depth
insight into market dynamics to support Swire Hotel properties
through pricing strategies and an advanced RMS that seamlessly
integrates with all properties and their existing technology
stacks.”
Recent interviews:
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and Fitness Training at Pattana Sports Resort in Chonburi,
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in Pattaya,
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2022 in Pattaya,
TYS Pattaya
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(Thailand).
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